Our strategies are based on a complete understanding of your business, services, products, targets and most importantly your year-on-year objectives.
We know the aviation industry exists in an intensely competitive and regulated market.
Aviation related companies require the ability to adapt to the specific challenges of the industry as well as the challenges of the markets they are targeting, in your case the African market.
We bring you the expertise you need to find your way in fresh territories and open the doors to find success in these new opportunities.
We know the aviation industry exists in an intensely competitive and regulated market.
Aviation related companies require the ability to adapt to the specific challenges of the industry as well as the challenges of the markets they are targeting, in your case the African market.
We bring you the expertise you need to find your way in fresh territories and open the doors to find success in these new opportunities.
About your industry globally
8% of the world’s gross domestic product ($3.5-trillion)
2 092 airlines
23 000 aircrafts
3 754 airports
160 air traffic management agencies
We know the industry challenges
- The aviation market is changing rapidly
- The industry has to face an exigent and fast growing demand which requires lower and lower prices; and has to accommodate ever-stricter rules and regulations, higher safety and security requirements
- Low cost carriers are started in many places, some disappear directly after launch and some of them are very successful
- Many acquisitions are being made, and large carriers are trying to consolidate or improve their positions by joining or extending large alliances
- The unstable price of oil and the recent worldwide economic crisis have added more pressure and challenges to the industry than before
We know the aviation industry in Africa
Even if Africa is currently the smallest world market for the aviation industry, we are convinced that it has enormous potential.
The Reasons
- In Africa, air transport is vital for socio-economic development, promotion of international trade, tourism and regional integration
- Insufficient and/or poorly developed nature of other transport modes makes air transport best for linking the vast continent
- The 14 biggest African airports represent more than 90 million passengers in 2007, with an average annual growth of 20%
- Over the past decade, overall traffic growth in Africa has average 5.7% per annum
- Africa accounts for 3% of passenger traffic in the world and 1.8% of freight traffic
- Non-African airlines carry over 75% of traffic
- The number of passengers carried by African airlines topped 53 million last year
- Freight carried exceeded 800,000 tons in 2008 (increase of 5.9% over 2007 compared to global growth rate of 4.6%)
- A number of quality airlines have emerged in more developed countries: Kenya, Ethiopia, South Africa, Nigeria, Mauritius, Egypt, Tunisia, Morocco, Senegal, Botswana...
- 58% of the aircraft in service in Africa is made up of ageing B727/B737/B757, DC9, MD80 and F28/100
- 156 aircrafts are currently on order by African airlines
The challenges
- Safety and security remain a major priority and challenge in Africa
- A lack of capital and high cost of accessing finance due to risk perception of airlines
- Developing and retaining skilled human resources – stemming the brain-drain
- Absence of conductive environment for airlines to position themselves
- Lack of IT infrastructure and systems
- Rapid regulatory changes particularly in the EU – community designation, blacklisting, ETS
